This law held firm until 1991 when the pressure
exerted on the government from gambling operators,
along with the government’s realisation
that the existing legislation was out-dated and
excessively prohibitive, forced a change. The
process of deregulation began. The advent of the
National Lottery Act in 1994 changed the face
of gambling in the UK. The National Lottery is
advocated by the government, a percentage of the
revenue raised is very publicly channelled into
charitable causes or community orientated arts
ventures. It is acceptable, accepted and over
the past 10 years has become so much a part of
the national psyche that it has become part of
our vocabulary: “If I win the lottery I’ll……”
A significant factor in its success has been in
the marketing and advertising. This could not
have happened without the removal of that important
phrase in the 1968 Gaming Act, prohibiting the
stimulation of the demand for gambling. The removal
of this phrase from legislation has allowed the
National Lottery to grow into the phenomenon that
it is. And in turn allowed the operators Camelot,
and the government, to generate massive amounts
of revenue from what some of the more left-wing
social commentators consider a tax on the stupid.
The National Lottery continues unabated on prime
time television and in every major newspaper.
Gaming legislation has moved on since the initial
Betting and Gaming Act of 1960, yet even this
relatively modern legislation does not take into
account the new form of gambling introduced alongside
modern technology. There is no specific legislation
regulating the latest boom in the gambling industry:
internet gambling. It seems that it won’t
be long before the National Lotteries Act begins
to appear completely out dated in the face of
modern technology and its capacity to bring the
gambling industry into peoples homes.
|